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Privacy policy

We track aircraft, not people.

What we collect when you use The Aircraft Ledger, why we hold it, how long we keep it, and how to get it back or deleted.

Last updated
24 August 2026
Data controller
Magic Lagoon Ltd, London
UK GDPR and Data Protection Act 2018
Contents
01  Who we are02  What we collect03  Why, and on what basis04  Aircraft data05  Who we share with06  How long we keep it07  International transfers08  Cookies09  Your rights10  Contact and complaints
Other documents
Legal noticesTerms and conditions
Contents+
01  Who we are02  What we collect03  Why, and on what basis04  Aircraft data05  Who we share with06  How long we keep it07  International transfers08  Cookies09  Your rights10  Contact and complaints
Legal noticesTerms and conditions
01  Who we are

The controller of your data

The Aircraft Ledger is operated by Magic Lagoon Ltd, 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. For the personal data described here, we are the controller under the UK GDPR.

Questions about this policy, or any request about your data, go to [email protected].

02  What we collect

Four kinds of data

Account data — name, work email, company, and your password in hashed form.
Order data — the reports you buy, invoice details, and VAT status. Card details are entered with our payment provider and never reach our servers.
Usage data — the registrations and searches you run, pages viewed, and standard server logs including IP address, timestamp and user agent.
Correspondence — what you send us through the contact form or by email, and our replies.

We do not ask for special category data, and we do not knowingly collect data from anyone under 18.

03  Why, and on what basis

Purpose and lawful basis

PurposeLawful basis
Creating your account and delivering the reports you orderCONTRACT
Invoicing, tax records and fraud preventionLEGAL OBLIGATION
Keeping the service secure, debugging, and improving coverage and methodologyLEGITIMATE INTERESTS
Product email to existing customers, and analytics cookiesCONSENT

We do not sell personal data, and we do not use it for automated decision-making that has legal effects on you.

04  Aircraft data

Where a tail can become personal data

Our reports are built from position data that aircraft broadcast publicly, and from public civil aircraft registers. That material is about aircraft, not about you.

We recognise that where a registration is held by a named individual, information about that aircraft’s movements may also be personal data about them. We process it on the basis of our legitimate interest in providing pre-purchase transparency in the aircraft market, and we limit that processing accordingly: we report at the level of tails, movements and patterns, never named passengers, and we do not build profiles of individuals or offer surveillance of a named person.

If you are an aircraft owner or operator and want to object to how a registration is presented, write to [email protected]. We will review it and reply.
05  Who we share with

Processors, and nobody else

We use a small set of suppliers to run the service. Each acts on our instructions under a written processing agreement:

cloud hosting and database infrastructure;
payment processing and invoicing;
transactional email delivery and support ticketing;
privacy-respecting product analytics and error monitoring.

We will also disclose data where the law requires it, to protect our rights, or to a buyer if the business is sold — in which case this policy travels with it. We publish the current supplier list on request.

06  How long we keep it

Retention

Account data — while your account is open, then 12 months.
Order and invoice records — seven years, as UK tax law requires.
Server logs — 90 days, then deleted or aggregated.
Correspondence — 24 months from the last message.
Delivered reports — kept in your account so you can re-download them, and retained by us as the record of what we issued.
07  International transfers

Data leaving the UK

Our infrastructure is hosted in the UK and the EEA. Where a supplier processes data outside those regions, we rely on UK adequacy regulations or on the International Data Transfer Addendum to the EU standard contractual clauses, with a transfer risk assessment on file. You can ask us for the details.

08  Cookies

Two categories, one of them optional

Strictly necessary cookies keep you signed in, hold your basket and protect the forms from abuse. They are set without consent because the service cannot work without them.

Analytics cookies are set only if you accept them, and you can change your mind at any time from the cookie settings link in the footer. We run no advertising or cross-site tracking cookies.

09  Your rights

What you can ask us to do

Under the UK GDPR you may ask for a copy of your data, correction of anything wrong, deletion, restriction of processing, portability, or you may object to processing based on legitimate interests. Where processing rests on consent, you can withdraw it at any time.

Email [email protected]. We reply within one month and will not charge you for it. We may ask you to confirm your identity first.

10  Contact and complaints

If we get it wrong

Privacy contact[email protected]
PostMagic Lagoon Ltd, 71–75 Shelton Street,
Covent Garden, London WC2H 9JQ
RegulatorInformation Commissioner’s Office, ico.org.uk
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© 2026 The Aircraft Ledger · Operated by Magic Lagoon Ltd, LondonData last updated 30 AUG 2026